How SMBs are keeping up with changing customer expectations

It’s been a year since the world shut down due to the outbreak of COVID-19, and by now, many small businesses have adapted to the ‘new normal’. Whether it’s working from home, implementing new health and safety measures, or investing in digital, SMBs across industries have changed the way they operate – both in response to government requirements as well as shifting customer expectations. And while the challenges SMBs faced in the immediate aftermath of the pandemic were significant, the current sentiment is one of optimism, as many small businesses see new opportunities for growth.