For many small businesses, the holiday season is the most important time of the year.
With consumers typically splashing out on food, gifts and entertainment (though it could look different this year due to COVID), the opportunity to generate profitable sales is significant. Some retail businesses, such as jewellery stores, bring in a third of their annual sales in the December quarter. But with this comes a lot of pressure to provide a great customer experience and avoid any pitfalls, such as stock shortages. To help you prepare for the silly season, we’ve examined some of the biggest challenges small businesses face at this time of year and how hummpro can help.Business guide to getting through the Christmas craziness